What does your company do?
Enable the person on your website to say, “Thats me! I need this!”Not about being fancy, but getting the message across.
What problem do you solve for your customer?
Identify with the pain that your customer feels.
e.g. Bailey's Cupcakes is where busy parents get delicious cupcakes that make your children feel special and celebrated.
What do you want your website visitor to do?
eg call us, click for free quote etc
“So what’s in it for me?”
Answer your customer’s question.
What are the benefits of your product/service?
Someone has clicked to view your website and this is your moment to address the reason they are looking for what you can offer them.How do you make their life better?Problem
SolveWhat’s your customer’s problem?
Whats is the worst case scenario if this problem doesn’t change?
How do you solve it to prevent the worst case scenario happening?
People buy from people or businesses they like and trust. Success stories, customer testimonials, professional accreditation, social media shares.
It meant that they
which means that