Content Template HeadlineWhat does your company do? Enable the person on your website to say, “Thats me! I need this!”Not about being fancy, but getting the message across.Sub-HeadlineWhat problem do you solve for your customer? Identify with the pain that your customer feels.Your Mission Statemente.g. Bailey's Cupcakes is where busy parents get delicious cupcakes that make your children feel special and celebrated. your target marketis whereyour product / servicegetwhat benefitthat offersMain Call to actionWhat do you want your website visitor to do? eg call us, click for free quote etcBenefits List“So what’s in it for me?” Answer your customer’s question. What are the benefits of your product/service? Someone has clicked to view your website and this is your moment to address the reason they are looking for what you can offer them.How do you make their life better?Problem Agitate SolveWhat’s your customer’s problem? Whats is the worst case scenario if this problem doesn’t change? How do you solve it to prevent the worst case scenario happening?Benefit 1Problem. Your customers problem that you solve:Agitate this problem. What happens if they don't solve this problem?Solve. How does your product or service solve their problem?Benefit 2Problem. Your customers problem that you solve:Agitate this problem. What happens if they don't solve this problem?Solve. How does your product or service solve their problem?Benefit 3Problem. Your customers problem that you solve:Agitate this problem. What happens if they don't solve this problem?Solve. How does your product or service solve their problem?Trust IndicatorsPeople buy from people or businesses they like and trust. Success stories, customer testimonials, professional accreditation, social media shares.Testimony TemplateHAD THIS PROBLEMAGITATED PROBLEMIt meant that theyYOUR BUSINESSSOLUTION TO PROBLEMhasCLIENTwhich means thatDESIRED FUTUREcouldYOUR BUSINESSYOUR BUSINESSHOW YOU SOLVED THE PROBLEM
